Who I Am

I am a Creative Director and Visual Systems Leader specializing in manufacturing, technical, and industrial brand communication. I translate complex engineering into clear communication frameworks that support marketing, sales, and long term brand consistency.

My background spans 3D visualization, brand environments, video, layout, and visual storytelling. This range allows me to connect creative direction with technical accuracy so communication serves both aesthetic and business goals.

I believe creative leadership is about building systems that create clarity and consistency at scale, not just producing individual assets.

What I Do

At Sumitomo Drive Technologies, I built and scaled the internal creative function, establishing visualization standards, improving production efficiency, and supporting marketing and technical communication across the organization.

My work includes product visualization, literature systems, facility branding, video, and digital media. By developing internal capabilities and standards, I helped improve consistency, reduce reliance on external vendors, and communicate complex products more clearly.

I work at the intersection of strategy and execution, guiding creative direction while ensuring the final work is practical, accurate, and aligned with business goals.

Creative Leadership

Building the Internal Creative Function

At Sumitomo Drive Technologies, I built and scaled the internal creative function, centralizing production and establishing standards that improved consistency, efficiency, and alignment across marketing and technical teams.

Establishing Product Visualization Standards

I developed visualization workflows that ensured accurate and consistent product representation across literature, marketing, and digital platforms, creating a scalable foundation for ongoing product communication.

Strengthening Brand Consistency Across Environments

I helped align materials across literature, facility branding, and digital media, improving clarity and reinforcing a cohesive brand presence across both customer-facing and internal applications.

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My Work

My work spans 3D visualization, layout, video, and brand communication, with more than two decades of experience across both artistic and technical disciplines.

I focus on developing structured visual approaches that support clear messaging, efficient production, and consistent brand presentation over time.

 

Artistic Backgrounds

I continue to have artwork displayed at the Hampton Roads Public Library in Hampton, VA.

*note - I was selected to attend the XIII Florence Biennale 2021 but due to Covid-19 and travel restrictions, I did not attend.