Who I Am

I’m a Creative Director and Visual Systems Leader specializing in manufacturing, technical, and industrial brand communication. My work focuses on translating complex engineering into clear, effective visual systems that support marketing, sales, and long-term brand consistency.

Over the course of my career, I’ve worked across 3D visualization, brand environments, video, layout, and visual storytelling. This multidisciplinary foundation allows me to bridge creative vision and technical accuracy, ensuring that visual communication supports both aesthetic and business objectives.

I believe creative leadership is about building systems that enable clarity, consistency, and scalability—not just producing individual assets.

What I Do

At Sumitomo Drive Technologies, I built and scaled the internal creative function, establishing visualization standards, improving production efficiency, and supporting marketing and technical communication across the organization.

My work spans product visualization, literature systems, facility branding, video, and digital media. By developing internal capabilities and visual standards, I helped the organization improve consistency, reduce reliance on external vendors, and communicate complex products more effectively.

I operate at the intersection of strategy and execution—defining creative direction while ensuring production-ready results that align with business goals.

Creative Leadership

Building the Internal Creative Function

At Sumitomo Drive Technologies, I built and scaled the internal creative function, centralizing visual production and establishing standards that improved consistency, efficiency, and communication across marketing and technical teams.

Establishing Product Visualization Standards
I developed visualization systems and workflows to ensure accurate, consistent product representation across literature, marketing, and digital platforms—creating a scalable foundation for ongoing product communication.

Supporting Brand Consistency Across Environments
I helped align visual communication across literature, facility branding, and digital media, strengthening brand clarity and improving the effectiveness of customer-facing and internal materials.

My Work

My work spans 3D visualization, layout, video, and brand communication systems, with over two decades of experience across both artistic and technical disciplines.

I specialize in creating visual systems that support clear communication, scalable production, and long-term brand consistency.

 

Artistic Backgrounds

I continue to have artwork displayed at the Hampton Roads Public Library in Hampton, VA.

*note - I was selected to attend the XIII Florence Biennale 2021 but due to Covid-19 and travel restrictions, I did not attend.